Key Takeaways:
- 📺
Ethos DeFi featured live on FintechTV from the New York Stock Exchange, spotlighting the future of self-custody and DeFi.
- 🔑
Non-custodial wallet + DEX aggregation = full control of your assets with best execution across chains and markets.
- 🤖
AI will make crypto trading smarter, safer, and easier to understand.
- 💰 Upcoming products:
stablecoin savings, market accumulators, and diversified crypto indexes, and more.
- 🚀
DeFi is going mainstream — Ethos DeFi is positioned at the right place, right time to lead the next wave.
- Link to segment
Intro
Fresh off our launch as
Ethos DeFi, we were proud to step onto the floor of the
New York Stock Exchange this week to share our story on
FintechTV.
The feature highlighted what makes Ethos DeFi unique:
self-custody at the core, AI powering the experience, and innovative DeFi products designed for everyone.
Why Ethos DeFi, and Why Now
During the segment,
Lawrence Wintermeyer, CEO of Avrio, explained the strategic vision behind the recent
Avrio + Ethos merger.
Avrio has long built financial market infrastructure and digital trading platforms. Ethos has pioneered
non-custodial wallets with advanced security features like
multi-party cryptography and
Magic Key technology, eliminating the need for users to remember seed phrases.
Together, as
Ethos DeFi, we’re uniting wallet storage, trading, and rewards into one seamless experience.
As Lawrence noted:
“Back in 2022 and 2023, we could see another crypto wave forming after the FTX collapse and the crypto winter. We invested early in wallets, DEX routing, and aggregating technology — and the Ethos team impressed us as the right partners: top tech, top team, and a secure foundation to build on.”
Self-Custody: Not Your Keys, Not Your Crypto
A central theme of the segment was
self-custody. In traditional custodial solutions, users hand over their private keys — the equivalent of giving someone else the keys to their safety deposit box.
With Ethos DeFi, your wallet sits on your smartphone, secured by Apple or Google’s native ecosystem. This ensures
you, and only you, maintain control.
“Not your keys, not your crypto.”
This principle has guided Ethos since the beginning, and with Avrio’s infrastructure, we’re bringing that principle into the mainstream.
AI as the Engine of DeFi
Another highlight was how
artificial intelligence powers Ethos DeFi. Lawrence introduced
Ethos AI Cortex, the intelligence layer that drives best execution in trading, user education, and platform efficiency.
AI is not just a back-end tool. Ethos Defi is also launching a team of
AI personas — interactive guides that help users better understand crypto, navigate financial products, and make more informed choices.
This approach aligns with a broader trend: AI in financial services is evolving from theory to practice, and Ethos DeFi is at the forefront of applying it in ways that truly help consumers.
What’s Next: Products That Empower Users
The segment also previewed some of our upcoming products designed to make crypto both accessible and rewarding:
- Stablecoin Savings: Earn yield by holding USDC and other stablecoins securely in your wallet.
- Market Accumulators: A simple way to steadily build positions in Bitcoin, Ether, gold, and other assets on a monthly basis.
- Crypto Indexes: Diversified, ETF-like exposure to the crypto market with automatic rebalancing — a first-of-its-kind offering in DeFi.
These tools are designed with one goal in mind: to make crypto easier to use, safer to store, and more rewarding to hold.
From Wall Street to Main Street
From Wall Street to DeFi, the dialogue is evolving. By sharing our story from the
NYSE floor, we’re bridging the gap between traditional finance and the decentralized future — showing how Ethos DeFi is positioned to serve both worlds.
As Lawrence put it:
“We think we’re in the right place at the right time.”
Ethos DeFi is here to bridge the gap between traditional markets and decentralized finance — delivering tools that empower users to take control of their financial future.
Check out the full FintechTV segment
here, and join us as we continue building the future of finance!
